Lululemon Athletica (LULU), is a premium sportswear company that has traditionally focused on women’s yoga apparel and equipment.
LULU’s resilience feels less a bit about athleisure demand itself and instead, more about the resilience of the brand
When consumers get price-sensitive, they don’t evenly trade down, they will consolidate spend instead.
True premium brands will bleed slower while middle tier bleed out.
Good article, great insights and research
LULU’s resilience feels less a bit about athleisure demand itself and instead, more about the resilience of the brand
When consumers get price-sensitive, they don’t evenly trade down, they will consolidate spend instead.
True premium brands will bleed slower while middle tier bleed out.
Good article, great insights and research